RESEARCH
The research section of the coursework is worth a maximum of 8 marks. This is an important part of the design process and will be completed by looking at both primary and secondary research areas.
Primary research
This research requires you to seek 'real life' information from speaking to your actual chosen target market. This is often seen as being more important than secondary base research.
- Supermarket Survey - Visiting supermarket websites (e.g. ASDA)
- Talking to people/questionnaires/survey results
- Existing product research (Analysis) ACCESS FM
Secondary research
This research can be information obtained from the internet, books and magazines.
- Specialist Research/Environmental Research
- Ingredient, components and finishes testing
- Existing products
- Consumer profiles
- Prices
- Packaging
- Recipe Research
Specialty research keywords
Primary research
This research requires you to seek 'real life' information from speaking to your actual chosen target market. This is often seen as being more important than secondary base research.
- Supermarket Survey - Visiting supermarket websites (e.g. ASDA)
- Talking to people/questionnaires/survey results
- Existing product research (Analysis) ACCESS FM
Secondary research
This research can be information obtained from the internet, books and magazines.
- Specialist Research/Environmental Research
- Ingredient, components and finishes testing
- Existing products
- Consumer profiles
- Prices
- Packaging
- Recipe Research
Specialty research keywords
- Social
- Moral
- Environmental
- Sustainability
- Existing products
- Specialty Ranges
- Recycle
- Refuse
- Food Miles